"Number wisdom Qingyuan" is the strategic cooperation goal of Qingyuan Telecom and Qingyuan Municipal People's Government in recent years. From "the first gigabit fiber optic city in the province" to "taking the lead in realizing the full coverage of" digital village ", Qingyuan Telecom has been committed to promoting the construction of digital infrastructure in the city. With the development and popularization of digital technology, Qingyuan Telecom has also continuously innovated store operation methods, introducing ESL electronic tags in the cloud to achieve more intelligent and efficient commodity display and store operation management.

1. Comprehensively optimize store operation and customer purchase experience

In the Qingcheng District half-ring business hall located downstairs of the telecom headquarters, the flow of people and the volume of purchases are relatively large, and the price of goods is updated more frequently. Traditional paper price tags are not only outdated, but also have many drawbacks in use, spending more time and resources, but also increase the risk of information errors, and the purchase experience can not be improved.

After upgrading to ESL electronic tag, employees only need to change the content in the mobile APP, and the tag can respond quickly to realize the second-level update price. Employees no longer have to spend time making manual changes, and the time saved allows them to focus more on customer service, significantly improving the overall efficiency of the store and the purchasing experience.

2. Enhance the industry competitiveness of Qingyuan Telecom

Qingyuan Telecom business hall uses the ESL electronic label in the cloud, which means that the store is further intelligent and the brand image has also been improved. ESL electronic labels make it easy for stores to achieve promotional activities, and massive retail templates are pre-stored on the online cloud platform, which can be used on demand. The label supports embedding two-dimensional code, and supports jumping external links/small programs to achieve multi-dimensional marketing strategies. In the face of changes in market demand, the ESL electronic label that can be changed at any time makes the store pricing more flexible, which helps the store attract more customers to buy the machine.

3. Accelerate the sustainable development of Qingyuan Telecom

ESL electronic labels instead of paper price tags, reducing the consumption of a lot of paper and ink resources, conducive to the store to establish environmental protection claims, when customers notice the intelligent ink screen display, but also enhance their impression of the brand and goodwill. Low power and low energy consumption design, so that ESL electronic label refresh 3 times a day, life can reach 10 years or more, to ensure that the store can change the price easily for a long time, the label also supports the replacement of batteries.

The operations manager of the Semi-Ring Business Hall said: "ESL electronic label solution has greatly improved the operational efficiency of the store. Not only is it convenient to change prices quickly, but we can also reduce the time and personnel investment in this process, and our energy will be more focused on product promotion and customer service, which will have a long-term and sustainable impact on the development of stores."

In recent years, with the continuous integration of digital technology into the retail industry, the application of ESL electronic labels has shown an increasingly popular trend. In order to adapt to this digital wave, Yunli Wuli actively cooperated with Shenzhen Telecom and Qingyuan Telecom business Hall to jointly explore a more efficient and scientific store operation model. We expect more communication operators and retailers to recognize the strategic importance of ESL Smart Display, while continuing to provide high-quality products and iot solutions to help enterprises achieve digital transformation to meet the challenges of the ever-changing market."