We all know that the environment is in terrible shape. We can't continue to do whatever we tell our kids and not worry about the consequences we have to face now. Organic products are one way of preventing pollution. People are very concerned about this issue, so we thought, why not promote organic products in groceries today?
People are starting to think more about their health and wellbeing; they are becoming more concerned with what they eat and where it comes from? Google search trends analysis shows a noticeable change in the last ten years.
Based on Google keyword planner, there is an increasing trend for people to search for different questions related to organic food. A question like "What do I need to buy organic foods" and "How can I get more organic foods." Based on all these statistics, it is expected that the market need for organic products will overgrow in the future.
With a large percentage of the population having enough disposable income to spend on organic products, there is a massive potential for growth and revenue. According to data from UkrAgroConsult, more than 40% of Ukrainian citizens (approximately 40 million people) were ready to pay more than $15.5 per month for high-quality organic food.
What is organic product?
What Are Organic Products?
Organic agriculture is a production system that sustains the health of soils, ecosystems, and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions rather than the use of inputs with adverse effects. Organic agriculture combines tradition, innovation, and science to benefit the shared environment and promote fair relationships and good quality of life for all involved.
Who Buys Organic products?
The easiest way to find out who purchases organic products is to go straight to the source: the people who buy them. The Organic Trade Association (OTA) just released its annual survey of organic shoppers. According to this report, nearly three-quarters (72 percent) of American households now buy organic food at least occasionally.
As one might expect, those most likely to purchase organic products are women aged 25-39 years old with children under 18 in the home. These consumers make up 51 percent of total buyers of organic food.
While many consumers still consider conventional foods as having a higher value than organic food, shoppers also believe that eating organic foods is better for their health and safer because they are free from pesticides, hormones, and antibiotics. Additionally, people who buy organic are concerned about supporting the smaller farm that does not use chemicals or genetically modified organisms (GMOs).
Marketing on Organic Products
Ways of Marketing an Organic Product
Here are the best ways to promote the organic section in any grocery store.
Promote on Social Media
Social media can be a powerful tool when used correctly. Retailers should use social media to highlight special offers on eco-friendly products and to remind customers about the benefits of buying organic products.
Grocery stores should educate their customers on why they should buy organic foods and how they can tell if the product is truly organic or not. This will help customers make better decisions.
Use of Flyer and Brochure
With the help of flyers and brochures, you can deliver your message to many audiences at a time. You can effectively deliver your message with the help of flyers and brochures by using fascinating graphics, vibrant colors, and eye-catching content.
With this marketing strategy, you can build a connection with your audience by providing information about your product. You can influence customers' minds by using this marketing strategy for promotion. So, it is one of the best ways to promote organic products with the help of flyers and brochures.
Use of Digital Displays
Whole Foods Market is one of the leading retailers in the organic food industry. The company has been selling natural and organic foods for over 40 years and was one of the first grocery chains to use digital displays in its stores.
In addition to signage on shelves and near cash registers, Whole Foods Market uses digital displays to promote its products. This is an excellent way for shoppers who aren't familiar with their store brand to learn more about their products while shopping around the store.
Use of Labels
The first and foremost way to promote organic products is through labels, which should be user-friendly and provide all the necessary details about the product. And thus, it can help the customers identify and buy the required one.
The retailers must have a different section or a shelf to display all their organic products. Having a separate section helps display all the products in one place, making it easy for customers to identify them, thereby increasing sales.
Eletronic price labels for organic food
Use of Electronic Shelf Labels
Although customers are becoming more and more aware of the advantages of organic products, it is still relatively complex for grocery stores to promote such products. This is because these organic products are often considered luxury items. This can be seen in organic food being sold at a much higher price than non-organic food.
In addition, there are many different brands of organic products on the market and customers often find it difficult to make choices when buying such items. What can be done by grocery stores to promote their organic products?
One way is to use an electronic shelf label. The digital store label displays information about each product, including its price and nutritional information. This will help customers make informed choices when they are shopping for groceries.
MinewTag offers the latest and fully customizable ESL that can help you organize your organic section of the grocery store. Equipped with Bluetooth 5.0 and ESL cloud services, MinewTag's ESL is the best way to promote products. MinewTag's ESL provides a paper experience to the customer with interactive displays so the customer can easily understand the information.