In recent years, large retailers such as Walmart and Carrefour have begun to adopt digital price tags, which you can see in more and more supermarkets instead of paper labels, especially in Europe.
This digital transformation reflects a growing trend in the supermarket industry. As competition increases and consumer preferences continue to change, innovative technology will be key for supermarkets to stay on top. Digital price tags are at the forefront of this transformation.
The most important reason why paper price tags will be replaced by digital price tags is that digital price tags do not require manual price updates. Everything is automated, no matter how many items the retailer has.
At first glance, digital price tags may just look like a small screen on a supermarket shelf. They are essentially miniature electronic displays, often using E-Ink electronic ink - the same ink used in e-readers such as Kindles. Why E-Ink? Because it's super energy efficient and remains readable under bright store lighting.
The automatic updating works because each tag is connected to the supermarket's central system via a wireless network such as Wi-Fi or Bluetooth. So all they have to do is enter a new price into the system and the tag is updated within seconds. It even allows stores to experiment with dynamic pricing, such as lowering the price of bananas before they become overripe.
Why digital price tagging is a win-win
For supermarkets
Whether you're a large supermarket using thousands of items or a small supermarket, operational efficiency is important. When promotions come around, updating prices using paper labels can be time-consuming and subject to manual errors. But digital price labels are just a click of a button away. Prices throughout the store are updated in seconds, with no confusion and no errors!
Digital price tags can also be integrated with a supermarket's inventory system to show real-time stock levels, or to mark items on the tag that are running low. If an item is almost sold out, the label can display a “low stock” alert to alert supermarket staff.
Digital price tags are a key driver of dynamic pricing strategies. Digital price tags give supermarkets flexible pricing options in the face of changing demand and competition.
More benefits of digital price tags:
Product location helps staff find products quickly
Environmentally friendly
For shoppers
Better shopping experience
Digital price tags make it easier for people looking for specials, which are clearly displayed on digital price labels. In addition, digital price tags allow shoppers to see richer product information by adding product brand logos, QR codes and images to the price tag. Shoppers can simply take out their cell phones and scan the price tag to get all the information about the item. This information makes it easier for shoppers to make decisions
MinewTag Digital Price Tags: Revolutionizing Supermarket Operations
MinewTag is the leading provider of digital price tag solutions for transforming supermarket operations. MinewTag's line of digital price tags combine cutting-edge technology with user-friendly features that enable supermarkets to streamline pricing systems, optimize inventory management and enhance the overall shopping experience.
E-Ink Price Tags: Simple and Efficient
MinewTag's e-ink tags blend functionality and sustainability. Using the same e-ink screen as an e-reader, they look like a piece of paper and can be read in a variety of environments. The use of BLE 5.0 communication technology ensures faster data transfer, allowing the tags to be updated in real time while consuming less power.MinewTag's e-ink tags can display more than just the price, including the product name, barcode, stock level and promotional icons. By combining various elements, a beautiful and informative product information template can be completed. In addition, the high level of water and dust resistance allows them to provide reliable performance even in complex supermarket environments.
2. LCD price labels: vivid and dynamic
MinewTag's LCD price labels use an enhanced full-color display. Unlike e-ink screens, it is a much more vibrant display, perfect for showcasing promotions, specials or premium product brands. If supermarkets become more vibrant, the shopping experience for consumers will undoubtedly be better.
LCD price labels support the display of video or scrolling text to capture shoppers' attention and can be customized with more unique templates. Like e-ink labels, LCD labels connect to a centralized system, allowing for instant updates and consistent pricing throughout the store.
Best Use Cases: LCD price labels are ideal for high-visibility areas such as end caps, promotional shelves or high-margin product areas. They are especially effective for stores that aim to create an engaging and visually appealing shopping environment.
Digital price labels are at the forefront of enabling smarter, more efficient retailing. As these smart technologies become more prevalent, adopting digital price labels will be a key step for supermarkets to stand out.
So if you want to stay ahead of the game in a competitive market, now is the perfect time to adopt digital price tags.
