Electronic Shelf Label Cost Analysis, What Determines the Price?

Electronic Shelf Label Cost Analysis, What Determines the Price?
Time:2024-11-07Author:Minewtag

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Electronic shelf label (electronic ink screen labels) has been widely used. So what is the price of electronic shelf labels? If you want to invest in electronic shelf labels for your grocery store, the first thing you need to understand is the cost of electronic shelf labels.

The initial cost of implementing an electronic shelf label system consists of many aspects, including hardware, software, installation, maintenance and other aspects. To help understand, we can analyze it in detail from the following parts:

1. Hardware cost

Hardware is the most basic and key cost source in the electronic price tag system, including the electronic shelf label device itself and its accessories. Their cost depends on your purchase quantity and product type.

Labels are the main component of cost. Different labels have different prices. The following are some of the more important factors:

  • Size: The size of the label is positively correlated with the price. The larger the size, the higher the price.

  • Display technology: At present, most electronic shelf labels on the market use electronic ink screens. In addition, there are full-color LCD electronic price tags, LED electronic price tags, etc. Different screen technologies have different prices.

  • Double-sided display: Electronic price tags have double-sided display and single-sided display, and the price of double-sided is higher than that of single-sided

  • Battery life: Battery capacity and life are also factors that affect the price. Most electronic tags have a life of 5-10 years.

2. Gateway

Electronic shelf labels are connected to the background management system through wireless communication to transmit data and price information. The gateway device is a necessary part of the hardware system and is responsible for communication with the electronic shelf labels. The number of gateways depends on the storage scale, the number of tags, and the network coverage. The gateway needs to ensure that the wireless signal can connect to the device and maintain a high transmission rate. As the core component of the electronic price tag system, the price of the gateway also constitutes part of the cost.

3. Accessories

Electronic shelf labels need to be fixed on the bracket, shelf or related equipment through accessories such as brackets and clamps. Different installation environments require different types of installation accessories, and the quality and quantity of these accessories will affect the cost.

4. Software cost and service requirements

Electronic shelf labels also involve software development, authorization and customized services.

And the electronic price tag system needs to be integrated with the company's existing systems (such as ERP, POS system, inventory management system, etc.) to achieve automatic price synchronization. System integration involves software development, API calls, or custom development or server localization deployment, which also requires manpower and time, which is also part of the overall cost.

5. Installation and deployment costs

The installation and deployment of the system includes preliminary on-site evaluation and installation construction, and requires technicians to install and debug the hardware, especially in complex environments such as large shopping malls and hospitals. Large-scale installation requires more man-hours, installation is more difficult, and labor costs increase.

6. Operation and maintenance costs

In addition to the initial purchase and installation, subsequent operation and maintenance costs are also continuous investments that affect the overall value of the system.

Regular inspection and maintenance: Although the battery consumption of electronic shelf labels is not large, it is still necessary to replace the battery or deal with hardware damage. The maintenance cost will be a small part of the overall cost.


The upfront cost of electronic shelf labels usually stops many people from taking action. However, don't ignore the benefits of electronic shelf labels. Electronic labels can save long-term labor costs, improve operational efficiency, and respond to market changes more quickly. It is predictable that the long-term benefits of electronic shelf labels will exceed the upfront costs.

If you want to learn more about the cost of electronic labels, contact us.

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