Black Friday is coming. Every year, millions of shoppers flock to stores in search of crazy deals. For retailers, this is the biggest sales event of the year, but with it comes challenges. How do you manage constant price updates, large-scale inventory changes, and avoid mistakes that could cost you big? The answer is electronic price tags (also known as electronic shelf labels).
What are electronic price tags?
Electronic price tags used on store shelves. These tags connect to your inventory management and point of sale (POS) system, so they can be used to display store prices, discounts, and even promotions.
Digital price tags usually use electronic ink screens, which have a display effect similar to paper and a long lifespan, making them a good alternative to traditional paper price tags.
So how can digital price tags help retailers prepare for Black Friday?
Challenges of Black Friday
Too many discounts, too little time
Black Friday is more than just slashing prices. Flash sales and limited-time offers force retailers to constantly adjust prices. If you still rely on paper labels, you will have to change prices manually. The fact is, this is not only time-consuming, but also prone to errors. Mistakes like incorrect price display or missed discounts can make you lose customers faster than a broken cash register.
Staffing and efficiency
During Black Friday, the sheer volume of products that need to be labeled, restocked, and organized can overwhelm your staff. That's where digital shelf labels come in. With automatic updates, your staff can focus on other tasks, like helping customers or restocking, instead of running around changing paper price tags.
How electronic price tags can skyrocket Black Friday sales
Real-time price adjustments and promotions
With electronic price tags, prices are updated in real time. No more waiting for employees to manually swap tags, and no more worrying about confusion caused by pricing errors. It’s all automated. Plus, with cloud-based systems, even thousands of stores can be managed from one location, and if you own a chain, digital prices are a great way to manage uniform prices.
Reduce wait times and improve customer experience
Customer satisfaction is key to Black Friday sales. The last thing you want is for customers to be confused about prices. With digital shelf labels, your shoppers will always see accurate, up-to-date prices without having to ask store employees. No more long lines. Customers will be confident they’re getting the best deal.
Better inventory management
Electronic price tags connect to the store's inventory system. This means that price and inventory information are always in sync. Whether it's timely adjusting the display status when hot-selling items are sold out, or accurately displaying new prices after new goods arrive, electronic price tags can help employees manage inventory in real time.
Are you ready to upgrade your Black Friday game? Speak with the Minewtag team to learn about specific ways to implement electronic price tags
