Electronic shelf label(ESL) have been around for decades. Today, electronic shelf labels are becoming more and more useful and are being adopted by more retailers. If you still think of them as a simple alternative to paper shelf labels, it's time to dig deeper... ESLs are changing retail in ways you might not have imagined.
1. Flexible pricing and easy promotions
The first problem solved.
In-store pricing has always needed to be changed on a regular basis, especially when running promotions or being disrupted by competitors. In the past, hours had to be spent changing paper labels or managing a confusing pricing system. But electronic price tags make it easy to adjust prices throughout the store without requiring more staff or time.
Changing prices through the pricing system takes only seconds to synchronize to the electronic tags on the shelves. Everything is automated. From a cost perspective, you can save a lot of money on labor and materials, reducing long-term costs.
Electronic shelf labeling also makes it easier to catch your customers' eyes with your promotions. You can customize label templates to display discounts, deals, and special offers in an attention-grabbing way. So if you use large size labels it can also be used as a marketing tool.
2. Enhance customer experience
Retailers should make shopping easier for their customers, right? But how many times have you walked into a store, picked up a product, only to have to approach a staff member to find out the price or details? With electronic shelf labeling, all the information is available at a glance.
This is especially true for beauty or tech products - which often come with tons of complex information. ESL can display ingredients, functions, descriptions and more, so customers can make purchasing decisions more simply.
BTW, when stock is low, eye-catching alerts may prompt indecisive shoppers to act quickly.
3. Inventory nmanagement
Out-of-stock or excess inventory can affect a merchant's profitability. Demand forecasting is one of the keys to inventory management.
Take minewtag's electronic shelf tags as an example, with out-of-stock light-up and inventory warning light-up functions. If an item is out of stock or about to be out of stock, ESL can remind employees to replenish the stock in time. The synchronization of the electronic price tag with the inventory system ensures that stock levels on the shelves match back stock levels.
If you can see which items are selling faster and which are stagnant, you can make more informed replenishment and promotional decisions. Inventory risk is greatly reduced.
4. Pick by light
Another function of minewtag esl's led lights is to help staff pick items quickly and accurately. When a picking task is generated, the LED lights guide the staff through the electronic shelf tag locations to find the corresponding products. The electronic tags on each shelf have different colored lights to help staff visually identify the location of the target item, greatly improving picking efficiency and accuracy.
5. Sustainable retailing
Sustainable brands have become more popular with z-era consumers. In fact, environmental protection is an important selling point for many brands, and electronic price tags are perfectly in line with this concept. This is because electronic shelf labels eliminate the need for paper labels, ink and printing. For brands focused on sustainability, this is a huge win.
6. Multi-store management
If you have stores in different regions and just need to unify the backend of your system, electronic price tags can ensure that prices are consistent or correctly modified across different outlets. This also works the same way for online stores.
Further, to better accommodate the needs of different regions and stores, the esl system also supports hierarchical rights management, like Minewtag ESL System.
The head office can control prices and assign control rights to different distributors or branches, with different levels of branches having different rights to control store displays and promotions as needed.
As technology continues to advance, we will see more possibilities for ESL to enhance different aspects of retail. Talk to the minewtag team of experts to get the electronic shelf labeling solution for your needs!
