Large supermarkets are favored by consumers for their rich product variety, favorable prices, and convenient transportation. Shopping in supermarkets has become a lifestyle habit for many consumers.
In recent years, in order to adapt to consumers' pursuit of quality, diversified consumer needs and the desire to constantly pursue fresh consumption, supermarkets, as traditional Chinese retail formats, have gradually transformed from "big and complete" to "small and exquisite" supermarkets
Patio Supermarket, the first international boutique supermarket in Mission Hills New Town, Shenzhen, China, is the largest, most comprehensive and most diverse international supermarket in Longhua District, Shenzhen, bringing together seasonal, home furnishing, and food from all over the world
Compared with traditional hypermarkets, what innovations does this international boutique supermarket have? What adjustments have been made in retail management and product mix? Will these innovations become the focus of Badio's future expansion?
Patio Supermarket has a total business area of nearly 6,000 square meters. There are nearly 15,000 types of supermarket products, of which nearly 4,000 are imported. Patio not only brings customers a more diversified shopping experience, but also faces the problem of complicated commodity classification. In addition, during traditional festivals such as National Day, New Year's Day, and Spring Festival, it is necessary to carry out a variety of commodity promotion activities, which requires employees to frequently replace paper price tags.
The traditional paper price tag replacement requires employees to print paper, cut, verify the content, and replace the corresponding labels one by one. During the operation process, on the one hand, the product information is often inconsistent with the backend system, the product is not replaced in time when it expires, and the product name and price are inconsistent. On the other hand, the consumption of a large amount of paper is not conducive to environmental protection.
Patio is keenly aware that the use of Internet of Things technology to achieve the digital transformation and upgrading of traditional retail scenarios and services is one of the refined means of reducing costs, increasing efficiency, and green environmental protection. Minewtag, an ESL digital solution service provider that coincides with Patio's concept, has implanted a set of smart retail solutions with electronic labels and intelligent cloud platforms as the core, and uses its own advanced technology equipment and service advantages to help Patio provide efficient, fast and convenient services.
1. Electronic ink screen combined with rail placement, clearer display
Patio brings together a variety of commodity types from all over the world. ESL electronic tags display information through electronic ink screens, and the size and display effect are similar to paper labels. According to the different display attributes of various commodities, the installation methods of electronic tags are also different. Conventional commodities are installed on rails, which are uniform and neat; other commodities such as promotional activities, hot-selling categories, and fresh categories are installed on tables, ice cubes, etc. Flexible and diverse display forms make the display of commodity information clearer.
At the same time, these ESL electronic tags support hundreds of personalized template customizations, and electronic tags will not fall off the shelves like paper price tags. They are very firm after installation, bringing consumers a good shopping experience.
2. Digital management
Walking in Patio, you may be amazed that tens of thousands of commodities have replaced paper labels with electronic tags. How can the information of a large number of commodities be presented and updated in real time?
Combined with the intelligent cloud platform system and cloud base station independently developed by minewtag, ESL electronic tags can achieve rapid price changes, intelligent and accurate price changes, and provide customers with a more diversified shopping experience. They can also be privately deployed locally, so that they can be directly connected with the supermarket backend system and cash register terminals to achieve data intercommunication: that is, after the price of the system commodity changes, it will send a signal to the corresponding electronic tag to display the price change synchronously.
The whole process only takes a few seconds to achieve, which greatly improves the work efficiency of the store and frees the hands of employees. The initial one-time investment cost and the later maintenance cost are low. Long-term use can save merchants a lot of manpower and time costs;
3. Multi-terminal management
Efficiency often plays a key role in the process of enterprises from quantitative change to qualitative change. For many physical retail operators, picking has always been a mechanized work that must be done. The traditional picking process relies on manual operation. Pickers need to find the location of the goods before replenishing them, which is very time-consuming and labor-intensive.
The minewtag smart retail solution sets a unique ID for each item, and the specific location distribution of the goods in the store is clear at a glance. By recording the location of the goods and shelves in the background, the nearest and most scientific picking route can be effectively calculated, and the goods can even be directly located. The staff can directly and accurately locate the goods for picking.
For the staff, only a mobile phone or handheld PDA is needed to complete the editing of the electronic tag display content with one click.
4. Multi-color breathing light
Managers can set multi-color screen breathing lights in the cloud platform system to display hot-selling goods in the designated area, and light up the promotional goods to remind them, which is also convenient for store guests to quickly find the required goods.
The minewtag smart retail solution has been implemented in hundreds of retail stores, successfully enabling major supermarkets to achieve transformation and upgrading through digital management.
