For a long time, large supermarkets have been favored by consumers because of their rich variety of commodities, preferential prices and accessible characteristics, and shopping in supermarkets has become one of the necessary ways for many consumers to buy daily necessities.

In recent years, in order to adapt to consumers' pursuit of quality, diversified consumer demand and continuous pursuit of fresh consumption desire, as a traditional retail format of supermarkets, gradually from the "large and complete" transformation of the development of "small and fine" supermarkets, thousands of square meters of boutique supermarkets have become the market's hot favorite.

In such an environment of change and transformation, Mission Hills Group has made great efforts to create the first international boutique supermarket Bardeo Supermarket in the MH MALL of Mission Hills New City, Shenzhen, which is the largest, most comprehensive and most diversified international supermarket in Longhua District, Shenzhen. It has gathered seasonal, home, food and so on from all over the world, and has met the daily shopping and personalized purchasing needs of surrounding residents to the maximum extent since its opening.

So, compared with traditional hypermarkets, what are the innovations of this international boutique supermarket? What adjustments have been made in retail management and merchandise mix? Will these innovations become the focus of Badio's future expansion?

Badio Supermarket is located on the B1 floor of MH MALL in Mission Hills New Town, Shenzhen, with a total operating area of nearly 6,000 square meters. The supermarket has nearly 15,000 kinds of products, of which the number of importers has nearly 4,000 kinds. Badio Supermarket not only brings more diversified shopping experience to customers, but also faces the problem of complicated product classification. In addition, it needs to carry out a variety of product promotions during traditional festivals such as National Day, New Year's Day and Spring Festival, which makes employees change paper price tags frequently.

The traditional paper price tag replacement requires employees to print paper, cut, verify the contents, and replace the corresponding labels one by one. In the process of operation, on the one hand, the product information is often inconsistent with the background system, the product expiration replacement is not timely, and the product name and price are inconsistent. On the other hand, the consumption of a large amount of paper is not conducive to environmental protection.

Dedicated to meeting the needs of customers for high-quality and personalized life, Badio Supermarket is keenly aware that the use of Internet of Things technology to achieve the digital transformation and upgrading of traditional retail scenes and services is one of the fine means to reduce costs and increase efficiency and green environmental protection. To this end, the ESL electronic label full scene information solution service provider - Cloud inside, which coincides with the concept of Badio supermarket, has implanted a set of intelligent retail solutions based on cloud inside electronic labels and intelligent cloud platform as the core, using independently developed advanced technology and equipment and service advantages. Help Badio supermarket to provide efficient, fast and convenient services.

1, electronic ink screen combined with management guide rail & pendulum, more clear display

Badio supermarket brings together a variety of types of goods from all over the world, including green organic vegetables, Southeast Asian tropical fruits, Australian beef, deep-sea frozen fish, salads, sashimi, sushi and other kinds of fresh food, in addition to French wine, Ritu chocolate, German beer, Southeast Asia and domestic local specialties and a variety of high-quality daily chemicals and so on.

ESL electronic labels display information through electronic ink screens, and the size and display effect are similar to paper labels. For different display properties of a variety of goods, electronic labels are also installed in different ways, conventional goods are installed by rail, unified and neat; Other goods such as promotional activities, explosive categories and fresh categories are used in table pendulum, ice insertion and other ways, flexible and diverse display forms make the display of product information more clear.

At the same time, these ESL electronic labels support hundreds of personalized templates customized presentation, such as for the day's special products, can be set to a conspicuous style, so that customers can understand at a glance, plus electronic labels will not be like paper price tags, easy to fall from the shelf, after installation is very firm, accurately corresponding to the goods, for consumers to bring a good shopping experience.

2. Digital management enables experience upgrading

Walking in the Badio supermarket, you may be amazed at the use of tens of thousands of goods through the cloud in the electronic label to replace paper labels, how the number of complex product information is presented and updated in real time?

Combined with the intelligent cloud platform system and the cloud base station independently developed by Yunli Wuli, ESL electronic tags can realize rapid price change, intelligent and accurate price change, provide customers with more diversified shopping experience, and can be deployed locally for privatization, so that it is directly connected with the supermarket backstage system and cash register terminal, and realize data interoperability: That is, after the price of the system commodity changes, it will send a signal to the corresponding electronic tag, so that it shows the price change simultaneously.

The whole process only takes a few seconds to achieve, greatly improving the efficiency of the store, freeing the hands of employees, one-time investment cost in the early stage, low-cost maintenance in the later stage, long-term use can allow businesses to save a lot of labor and time costs; At the same time, consumers will no longer have to worry about the inconsistency between the price tag and the actual settlement price of the commodity.

3, multi-terminal management, efficient to win the opportunity

In this era of increasingly different technology, efficiency often plays a key role in the process of enterprises from quantitative change to qualitative change. For many brick-and-mortar retail operators, picking has always been a mechanized task that has to be done. The traditional picking process relies on manual operation, and the picker needs to find the location of the goods and then fill the goods, which is very time-consuming and labor-intensive.

Cloud in the smart retail solution for each commodity has set up a unique ID, the product distribution in the specific location of the store will be known, through the background record of the location of the goods and shelves, you can effectively calculate the nearest, the most scientific picking route, and even can directly locate the goods, the staff can be directly accurate positioning for picking.

For the staff, only a mobile phone or handheld PDA can complete the editing of the electronic label display content with one click. It is also using this technology that Cloud Liwu technical staff can complete the verification and refresh of tens of thousands of electronic label content in Badio stores in just one day.

4, multi-color screen breathing light, custom product management

Yunli Wuli ESL electronic tag has multi-color screen breathing light function, management staff in the cloud platform system independently developed by Yunli Wuli, you can set the multi-color screen breathing light, the hot selling goods in the designated area, promotional goods light reminder, but also convenient to store guests quickly find the desired goods.

Yunli Wuli ESL smart retail solutions have been implemented in hundreds of retailers across the country, successfully empowering major commercial supermarkets to achieve transformation and upgrading through digital management. In addition, the program has won the "China Internet of Things Industry Best Application Program Award" and "Annual Best New Retail Application Program Award."

It is reported that at present, in addition to Badio boutique supermarket, Mission Hills Group will also use the advantages of group hotel resources, will create Badio West restaurant, Badio cafe, bakery and other formats. In the future, Yunli Wuli will join hands with Mission Hills Group to realize cross-border attempts and organic integration between various types of businesses driven by technology, and build a new era of all-scene wisdom with the development concept of openness, cooperation and win-win!