The rise of Generation Z is bringing great changes to the social industry, they are not only consumers of entertainment content in the virtual world, but also active creators, the era of information allows young people to open up more horizons, but also makes them eager to quickly and efficiently connect with everything, and enjoy a new intelligent life.
In order to meet the diverse needs of Generation Z for offline entertainment and social interaction, Good Time Entertainment block has connected online IP entertainment content such as films and games from Tencent and Dream World to offline entertainment entities, and set up Tencent Video Good Time offline universal entertainment quality store in Shenzhen Meilin Zhuyue Hui.
The store introduces a smart retail solution with ESL electronic label as the core, which liberates employees from tedious daily work by improving store digital capabilities and building service standard processes, and then engages in the work of bringing more experience and improving service quality, so that the store experience is more warm and closer to the increasingly upgraded consumer demand of Generation Z groups.
1. Digital management enables efficient operation
Tencent video Good time offline pan-entertainment quality store through the use of cloud Wuli ESL electronic labels instead of traditional paper labels, fully realized the store side of the commodity price one-click change, the entire process without manual participation; Combined with the intelligent cloud platform system and the cloud base station independently developed by Yunli Wuli, ESL electronic tags can realize the second-level refresh quickly and accurately, ensure the real-time synchronization of online and offline commodity information and price information, completely liberate the hands of employees, and greatly improve the store operation efficiency.
2, personalized customization rich means of operation
Yunli Wuli smart retail solution through the API interface to Tencent video Good time offline pan-entertainment quality store for local privatization, so that it is directly connected to the store backstage system and cash register terminal, to achieve data interoperability: that is, after the system commodity price changes, it will send signals to the corresponding electronic tag, so that the display price changes synchronously; The cloud platform provides hundreds of DIY electronic label templates, with ESL electronic label 7-color LED lighting function, to help staff easily achieve offline activities such as "second kill" or "time promotion";, enrich store operation means, and fully reach generation Z consumers.
3, digital operation to create a "feeling" service
In order to create a "player holy land" for Generation Z, Tencent Video Good Time offline pan-entertainment quality store has set up functional zones such as VR, private theater, mobile games, live broadcasting, and IP surrounding for diversified operations, and relies on cloud inside smart retail solutions to reconstruct the "people, goods, and field" relationship. It supports integrated sensor and positioning function, enabling stores to generate, collect, analyze and operate customer consumer behavior data, and realize digital management of goods, cash register, marketing, display, picking and other scenes. Offline consumer shopping experience and store clerk work experience have been improved, and truly create a "temperature" digital smart store.
At present, the cost of online customer acquisition is showing a rising trend, and Tencent Video Good time offline pan-entertainment quality store combined with the smart retail solution of Cloud Li Wuli, as the offline part of the user service of Dream World, is not only conducive to improving user stickiness and participation, but also a major innovation of Cloud Li Wuli in the retail field. In the future, Yunli Wuli smart retail solutions will open up more new functions to enhance user life cycle value and create economic benefits through online and offline integration.
At present, the cost of online customer acquisition is showing a rising trend, and Tencent Video Good time offline pan-entertainment quality store combined with the smart retail solution of Cloud Li Wuli, as the offline part of the user service of Dream World, is not only conducive to improving user stickiness and participation, but also a major innovation of Cloud Li Wuli in the retail field.
