What "difficulties" can digitalization help brick-and-mortar pharmacies solve?

What "difficulties" can digitalization help brick-and-mortar pharmacies solve?
time:2023-07-18source:Minewtag

The saturation of the pharmaceutical retail industry and the mobility of personnel have left drugstore operators facing many "difficulties". Faced with pressures from various aspects such as funding, management, and competition, both chain stores and single stores need to find new growth points.


The operational innovation of physical drugstores lies not only in users and scenarios, but also in the operational management of the drugstores themselves. The development of digital technology can bring new ideas to drugstore operations.



Drug inventory management is difficult and the cost of errors is high

At present, most drugstores still use traditional paper price tags and purchase price tag templates for printing/handwriting. This method appears to be low-cost, but in the long run, each replenishment requires the entire process, and paper is disposable and requires repeated purchases, which can easily lead to inefficiency and waste of resources. In emergencies, there may also be problems such as untimely price updates and incorrect price and product information. If work errors are caused, it is easy to cause losses for both drugstores and consumers.

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What if you give it to a smart device?

Digital drug management solution, using electronic labels instead of paper labels, can be installed once, directly change drug prices and information on the computer/mobile phone, and quickly synchronize labels, which is simple and efficient, effectively reducing the error rate.


ESL electronic labels support batch updates, which can greatly save manpower and time for drug management. For special drugs that need to be stored at low temperatures, there are also low-temperature electronic labels, IP67 waterproof, and no pressure is refreshed at -25℃.



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ESL e-label drug case


Making promotional posters in offline pharmacies, and then printing and installing them in stores, the process is relatively complicated and involves multi-person communication.


If electronic ink screen labels are used, the display effect is not much different from the screen, and it can be clearly seen in the sun. Just add promotional templates and information on the cloud platform, and the labels can be updated in real time. There are multiple templates for labels of different sizes, and QR codes can be embedded, which is convenient for merchants to use flexibly.



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Save manpower and resources, but also use data analysis to improve efficiency. On the cloud platform, all electronic label changes and refresh records can be found to provide effective data support for drug sales.



Personnel training management is difficult, professional requirements are high

With the post-95 and post-00 generations entering the workplace, the talent reserve and management of physical pharmacies have ushered in new challenges.

Pharmacy work is more complicated, not only to manage drugs, remember a lot of basic knowledge, but also to receive and serve consumers. If you want a new pharmacist to get started quickly, you need to optimize management from the details.


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How to promote optimization?

One place to start is digital. Create a scientific training process and optimize details, so that the pharmacist's attention is more focused. In the search for drugs, replenishment, updating drug information and other links, novices can also quickly grasp, without changing the drug price tag and falling into the embarrassment of looking for drugs for half a day.





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The use of ESL electronic labels, in addition to updating information is simple and fast, the 7-color LED light on the label can help you quickly find drugs, bright lights flash tips, and find a variety of drugs to light different colors.


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At present, many brick-and-mortar pharmacy operators call the industry into a "super-saturated" and "internal volume" state, due to the impact of the Internet and rising costs year by year, the brick-and-mortar pharmacy industry has also entered the stage of more monks and less meat, when to break the game? No one knows. But in times of chaos, it is even more important to maintain long-termism, identify gaps and fill gaps, and be ready to meet opportunities.


Digital transformation is not a lofty concept, but a policy for enterprises to refine operations and achieve high-quality development. Cloud Liwu will help enterprises maintain their advantages in the fierce business competition, adapt to the changes of the industry and The Times, and achieve high-quality and sustainable development.
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