Beijing gift Bureau wisdom display upgrade
smart retail display solution
Beijing Gift Bureau at Beijing Fengtai Station has a total of 3 stores, all of which have deployed ESL electronic tags in the cloud. Merchants can adjust prices quickly and accurately for goods, no longer subject to the cumbersome process of traditional paper labels, and avoid errors caused by manual operations.
According to the specific needs of Beijing Gift Bureau stores: the store size is small, the number of goods is within 200 pieces, the price change frequency is not high, and no large-scale modifications are required. In this case, the "gateway + label + computer cloud platform + mobile phone" solution of general large supermarkets is not applicable.
Therefore, we recommend the "mobile phone + label" solution. Labels can apply templates and modify prices through mobile phone APP. For merchants, the operation is simple and the maintenance cost is low. No other software and hardware need to be installed to achieve intelligent and lightweight commodity management.
High security
As we all know, electronic price tags belong to commercial applications, and the security of data transmission is particularly important. ESL electronic tags in the cloud focus on high security, ensuring that the merchant's price data is fully protected.
First of all, ESL electronic tags use Bluetooth 5.0 communication technology, with low power consumption and fast transmission rate, strong anti-interference ability, high confidentiality and security characteristics; Second, ESL electronic labels use a highly reliable system platform and encryption level accounts, our labels use a ";one machine one key" way, laying a security foundation for the wide application of electronic labels.
Reshape the shopping experience
ESL electronic tags in the cloud can not only change and display prices quickly and in real time, but also have richer management functions than paper price tags.
First, display management, the content of the electronic label can be modified flexibly, even if the temporary dislocation accident can be quickly modified by mobile phone;
The second is to assist the store to pick up and replenish goods, ESL electronic label has seven color LED lights, which can be lit up when picking goods to improve picking efficiency;
Third, precision marketing, ESL electronic tags support the display of two-dimensional code, merchants can make activities promotional information into two-dimensional code embedded label, improve transaction transformation;
Fourth, the appearance is more image, ESL electronic labels make the overall visual shelf clean and unified, so that the store is more intelligent image.
In addition, ESL electronic labels use low energy Bluetooth and low energy consumption electronic ink screen, which is very energy saving, basically no power consumption when not refreshed. In the medium and long term, they will not incur large maintenance costs and can bring sustainable economic benefits to merchants.
MINEWTAG will continue to promote retail display innovation with safe and reliable intelligent display technology to create a more intelligent and efficient retail environment for merchants and customers.
