For improve the efficiency of shelf management and create a digital experience, a large home appliance store in Europe recently installed Minewtag electronic shelf tags.
Challenge
The home appliance store mainly sells electronic products, home appliances and digital products, and provides online shopping and offline pick-up services. With the continuous increase in product categories and promotional activities, updating and maintaining paper labels has reduced employee work efficiency. The mall needs a digital solution to improve shelf management efficiency, improve shopping experience through digital vision, and bring better promotional results.
Why choose MinewTag
The Minewtag digital shelf tags are based on Bluetooth 5.0 communication technology, and the label information can be quickly changed and the display content can be updated in real time. Through the cloud platform, employees can modify the price and information of the product in real time on the PC or mobile terminal, and immediately synchronize it to each digital label. Large-scale updates throughout the store can also be completed quickly
Through comparison, the store chose minewtag's four-color slim electronic label series.
For shelves in different areas, the store uses labels of different sizes to flexibly meet the information display of various types of home appliance shelves. For hook-type products on open shelves, small-sized electronic labels are used with lightweight hooks for simple installation.The slim design of minewtag electronic labels maximizes the use of shelf space and avoids the messy look of paper labels. Electronic labels easily fit the shelves to maintain a neat visual.
For large digital appliances, minewtag 4.2-inch digital shelf labels enrich information display and content layout. The large screen can display more product details and provide customers with a more comprehensive shopping reference
Results
The implementation process of the electronic shelf labesl in the home appliance store was very fast. Store employees quickly adapted to the new system and reported reduced workload and increased efficiency. The transition to digital price tags not only improved operational efficiency, but also increased customer satisfaction and aligned with the store’s digital goals.
