In recent years, with the rapid development and penetration of IoT technology, traditional supermarkets and convenience stores have ushered in major changes and transformations. Grand Orange Convenience Store, which has a rich variety of products, has keenly realized since its inception that using IoT technology to help convenience store scenes achieve digital upgrades is one of the fine means to reduce costs and increase efficiency.
To this end, MinewTag, a full-scene information solution service provider for ESL electronic tags, has implanted a set of smart retail solutions based on ESL electronic tags and centered on smart cloud platforms to help Grand Orange Convenience Store achieve digital transformation.
Digital display upgrades the experience
The small storefront of Grand Orange Convenience Store gathers a variety of delicacies such as scallion oil noodles, sandwiches, steamed snacks, as well as fresh fruits, snacks and various high-quality daily chemical products. However, it is undoubtedly a challenge to do a good job of product display and information management in a limited space to bring customers a good shopping experience.
The ESL electronic tags displayed on the e-ink screen are similar to traditional paper labels in both size and display effect. Given the small size of convenience stores and the high density of goods, electronic tags are mainly installed on rails in a uniform and neat form. In addition, electronic tags will not fall off the shelves like paper price tags. After installation, they are very firm and accurately correspond to the goods, providing consumers with intuitive and clear product information display.
Digital operation is more efficient and environmentally friendly
"Convenience stores are small in size and usually do not stock too many goods. In addition, according to consumer habits and market trends, some goods are updated and replaced every month. If paper price tags are used, it will not only take a lot of time to design and customize materials, but also cause a lot of paper waste in the long run." An employee of Grand Orange Convenience Store said.
After Grand Orange Convenience Store built MinewTag's smart retail solution, the staff conducted operation control through the intelligent cloud platform system independently developed by MinewTag. One-click quick price change saves a lot of time for store managers; ESL electronic tags using Bluetooth 5.0 technology have the characteristics of fast transmission speed and low power consumption. According to the frequency of 5 refreshes per day, the service life can reach five years, which greatly saves paper costs and is green and environmentally friendly.
Smart retail solutions can also be deployed locally and privately, so that they can be directly connected to the supermarket backend system and cash register terminals to achieve data intercommunication: that is, when the system commodity price changes, it will send a signal to the corresponding electronic tag to display the price change synchronously. The whole process only takes a few seconds to achieve, which greatly improves the efficiency of the store and frees up the hands of employees. The initial one-time investment cost and the later maintenance cost are low. Long-term use can save merchants a lot of manpower and time costs; at the same time, consumers no longer have to worry about the inconsistency between the commodity price and the actual settlement price.
Digital operations help stores transform and upgrade
Since most convenience stores are located in crowded areas, some products are consumed very quickly during peak customer flow periods. The minewtag ESL electronic tag has a multi-color screen breathing light function. When the shelf goods are sold out, a reminder will light up to facilitate the store staff to replenish the goods in time; if the goods on the shelf are temporarily changed, the clerk only needs a mobile phone or handheld PDA to edit the display content of the electronic tag with one click. Using this technology, only one clerk can quickly complete the verification and refresh of thousands of ESL electronic tags in the convenience store.
In addition, the cloud platform also provides hundreds of ESL electronic label templates, personalized templates for new products and promotional products
